Thank you for taking the time to visit Utah's only real estate professionals blog. This blog was created because after talking to many of Utah's real estate agents, builders and developers, I realized that many of us out there in the real estate and financial fields are experiencing many of the same problems. If we had a network to turn to and ask advice and questions it could definitely help our cause. We are all out there trying to find our niche and create marketing ideas that work and are cost effective. Hopefully this blog will allow you to see what others are seeing and also see what is and isn't working.

I invited many of Utah's finest real estate agents that I have done business with in the past to visit the blog. I have also asked them to contribute by allowing them to post on the blog as well. If you have not received an invitation to post on the blog and would like to do so, please let me know. I will be more than happy to send you an invitation. You don't have to release every one of your marketing secrets to others. Feel free to share ideas and experiences with others in the same field. By doing so, we can all benefit.

Monday, October 13, 2008

Dot your I's and Cross your T's in this market

With all the ups and downs of the financial industry there are a few things to keep in mind when you are submitting or accepting an offer on a home. We had a problem arise recently at closing that really threw a kink in our buyers purchase. Our buyer had been searching for a home that she liked and finally find "the one" and decided to make an offer. The offer was accepted and the loan package was submitted into final underwriting. While the loan was in final underwriting interest rates took a significant drop, we went over this with the borrower and she decided it was ultimately in her best interest to lock in her interest rate while rates were low. The loan flew through final underwriting and we ordered the buyers loan docs. The sellers went in to close and found what they say was a significant surprise. They were 90 days late on their mortgage and their interest, penalties and fees and taken up every ounce of profit that they were going to make on the sell of their home. Not to mention they were quickly reminded that they had a pre-payment penalty. Not only did it eat up every ounce of profit but it made them short to close. They were bringing in money at closing just to sell their house. It gets worse, they were bringing in money and that was using an old payoff (60 days old) that the title company had ordered a while back. The title company needed to order a new payoff and waited until the last second to do so. The current lender on the home said because the home was behind on payments that they would take 10-15 business days to process a new payoff.

The sellers new they were bringing in money but they didn't know how much. If they had the extra money laying around they surely wouldn't be 90 days late on their mortgage. The next thought by the sellers was "who else can help chip in"? Obviously their first thought was their agents commissions. The sellers realtor decided that he would chip in his commissions to cover as much of the expenses as he could. He actually was planning on giving away the farm and making nothing on the deal. While the agents were battling this I realized I had a bigger problem of my own. I had a loan with a locked interest rate where the lock was going to expire before the new payoff would even arrive. We could not close until the new payoff arrived so I had some major obstacles that I had to overcome. Getting the seller to pay for the lock extension was obviously worthless because they didn't have money to pay their mortgage so how could they pay for the buyers lock extension. I was able to negotiate with my lender and get an extension with no cost to the buyer or seller (because I paid for it). I was more worried about whether the deal wouldn't even close at all because of the sellers predicament.

Those that know me know that I have some experience in the REO market. I told the sellers and their agent that I would call the current lender and see if I would be able to negotiate the prepayment penalty and/or some of the late penalties and interest because I didn't want to see the sellers agent and possibly the buyers agents paychecks diminish. I was told that that idea was a lost cause by the title company because they already tried that. I decided to call the lender regardless and spoke to their loss mitigation department because if this sell failed that's where this home was headed. I was able after several tries to track down someone that actually cared about this home not going into foreclosure status. I explained the situation and they actually worked with the current owner to remove enough fees and interest to make it so the current home owners were not short to close. We ended up closing the loan and the buyer, seller and both real estate agents were extremely happy. I was very happy because my client was ecstatic about owning her first home.

I chose to write about this particular incident because it could have been a deal breaker. It also could have been prevented if the seller and their agent had taken certain precautionary measures before hand. I encourage every listing agent to order a payoffs on their sellers homes just to make sure the numbers are going to work. You may not know if they are behind on their mortgage or have a prepayment penalty and these are not things that you want to find out at the closing table. If you have similar stories or other stories you would like to share, please do so. I hope this information was helpful and that it could possibly save you a deal in the future.

Tuesday, October 7, 2008

Motivation in this Tough Market

Thank you for clicking on the invitation that you received via email. This blog is brand new and I sent out a couple invitations to real estate professionals that I highly respect and those that I feel could teach me and everyone else a thing or two during these tough times. Whether it's marketing advice or advice to save a deal. We can all use more knowledge. If you are viewing this but haven't joined the blog to post or comment, please join. This blog will be a great tool to help you bounce ideas and offer advice to those in the same industry. You don't have to give up your secrets but your advice is highly respected and encouraged.


I am going to post a thread that I posted in my personal blog. I want this blog to also be a marketing tool that others can turn to for ideas or to ask advice on what ideas are working and aren't working.


I received a call yesterday from a colleague that asked if I had the “golden key” to this market because his brokerages loan applications had basically died. Unfortunately there are no golden keys, as we all know the market is what it is and we have to pound away at it to make it work for us. He mentioned that it has been difficult to get up and go to work in the mornings because the market has worn him down. I told him I would personally call him every morning to make sure he was in the office and closing deals to feed his family. Accountability is bigger than ever right now because many real estate professionals are in the same situation and letting the market get the best of them. Find someone to motivate you and hold you accountable for what you have to get done today. If you don’t have someone that will call you, call me. I will be more than happy to help.

Enough about that, we are implementing some new marketing to help create business for real estate agents call capture #’s. We have a new program that will allow the seller to pay for the buyers first 6 months house payments. By adding our rider sign to your listings, agents have been able to increase their call capture calls by over 30%. We have not done this yet in Utah but it is being done in other states with huge success. If you are using call capture for leads, I would like to offer you this service to increase your business. For other marketing ideas and questions don’t hesitate to give me a call or shoot me an email.


I received some great advice this week from a loan officer in Florida. He has made over 700k this year and made 1.2M last year in Florida’s extremely tough market. This was his advice to me. “You need to keep up with what is working. Would you sell records or ipods right now?”

I have never blogged or been a fan of blogs but I needed to get out of the record business I guess. I hope you enjoy this blog and find the information useful. Please join andbe a part of it.